Whitepapers

Our friend and colleague, Evan Balzer takes a trip down memory lane to discuss the beginnings of DTC (direct to consumer marketing) and how it has changed over the years. He pays homage to the marketing pioneers (yes, before Amazon) and explains although the terms and data sources may be different, the concepts and goals of direct marketers remain the same in 2021.

Learn how private and co-op databases may be

maintaining outside list information and how list

owners can protect against this inexplicit use.

This guide covers the ins and outs of participating in co-ops. You’ll learn how to determine the number of co-ops to participate in, pricing structures, and ways to avoid duplication in names between co-ops.

In this guide we cover data models built on outside lists or databases, for acquisition mailings. You’ll learn the main types of acquisition models, the pros and cons of each, and key takeaways you can apply to your next campaign.