DTC Quarterly Q2 - The Evolution of DTC.pdf
Our friend and colleague, Evan Balzer takes a trip down memory lane to discuss the beginnings of DTC (direct to consumer marketing) and how it has changed over the years. He pays homage to the marketing pioneers (yes, before Amazon) and explains although the terms and data sources may be different, the concepts and goals of direct marketers remain the same in 2021.
Our friend and colleague, Evan Balzer takes a trip down memory lane to discuss the beginnings of DTC (direct to consumer marketing) and how it has changed over the years. He pays homage to the marketing pioneers (yes, before Amazon) and explains although the terms and data sources may be different, the concepts and goals of direct marketers remain the same in 2021.
