List Kits
New-to-Market: AICR Top Tier Donors
There's more exciting news from the American Institute for Cancer Research! We're introducing a new list to the market: AICR Top Tier Donors.
This list is generated by a predicative statistical model which was applied to American Institute of Cancer Research active donors to determine the individuals who are most likely to donate to charitable organizations.
• 199,000 12 Month Donors
Reach charitable individuals who are interested in eating right, staying healthy and ending the wide spread suffering that cancer causes. The American Institute of Cancer Research funds research programs and educational projects on diet and nutrition as it relates to the prevention and treatment of cancer.
Profile:
• Median age 60+
• 60% Married
• 85% Homeowners
• 90% Own bankcards
