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Learn how regression modeling could be a good fit for your direct mail program by recognizing these common list woes and understanding their possible modeling solutions.
Learn how mailers are successfully improving their acquisition results by dropping names that are unlikely to respond - and filling the void with more ideal, higher scoring prospects.
When you're brainstorming on creative ideas for your display campaigns (or pitching your boss on the many reasons you should test display), sometimes it's helpful to see what the competition is up to.
It is likely that 65% or more of your best donors overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.
It is likely that 65% or more of your best customers overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.