Alternative Media
Lower costs. More profits. Effective creative.
RMI is experienced in all mediums: Package Inserts, Blow-Ins, Statement Stuffers, Ride-Alongs, Co-Ops, Coffee Cup Holders, Newspapers and more.
How We Get Results
Brokerage
Simply stated, Alternative Media is a great alternative to direct mail. It offers strong avenues to generate new buyers, subscribers or donors at a lower cost than solo mail. Once RMI understands your brand, customers, offers and objectives, we put together a comprehensive media plan designed to achieve your specific goals.
• Evaluating all media channels.
• Lowering your CPMs with smart negotiations.
• Providing value-added guidance on your creative strategy.
Management
Chances are you have untapped resources for an income opportunity: a newsletter, catalog, magazine, flat or parcel package, or some other vehicle where you can sell advertising space. RMI is your “easy-button” for finding that hidden gem and turning it into a profit center. We design and build simple, all-inclusive programs for our clients; doing all the work so you don’t have to.
• Developing successful, new-to-market programs for offline and online media channels.
• Revitalizing underperforming programs to make them profitable.
• Executing smart sales and marketing plans to keep programs sold out, or close to capacity.
• Maintaining solid, trust-based, profitable relationships with all of our partners.
Creative
RMI knows that the creative approach in Alternative Media typically needs to be different than your standard marketing strategy. Our creative team is well-versed in the alternative media space and can advise you on ways to adjust your existing offers or write and design a new piece from scratch.
Case Studies
High Cost to Raise $1 Numbers Improved In First Year for Nonprofit
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.
Creative Email Approach Lifts Subscriptions and Revenue for Publisher
From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.
Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.
Aggressive Growth Goals Reached with Favorable Response Rates
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.
Questions? Contact Len Zargo at lzargo@rmidirect.com or call 203-825-4636.