Brokerage
More customers. Better quality. Lower costs.
A good list broker is a key factor in achieving your marketing goals. Aside from list recommendations and price negotiations, they should also be your advisor on how market trends, modeling, co-ops, optimization, and digital integration will contribute to the bigger picture.
We have list brokers with decades of experience who still bring fresh, new ideas to the table. With these combined perspectives, our list brokerage team can improve even the most refined list plans, using their knowledge to guide you on every aspect of your direct mail program.
How We Get Results
Research & Discovery
It seems like common sense, but understanding who you are, where you’ve been, and where you want to go is critical to delivering ahead of expectations. Before getting to work, your RMI brokerage team immerses itself in your brand and learns about your customers, your objectives, and the current state of your business. We analyze your direct mail history including past lists, costs, packages, mail schedules, results, and can evaluate long term value data when available.
Planning & Negotiations
RMI is fortunate to have deep experience in many different markets – but we’re smart enough to know that no one formula works for all mailers in a sector. We take a custom approach to each campaign with new ideas for lists and segments to expand your mailable universe - and ways to improve your response with smart selects, custom models, optimizations and digital complements.
Our experienced list brokers represent some of the top mailers in the industry and have formed relationships with all the major list managers. These managers know and trust us, and rely on our continued business, giving us the negotiating power to drive down your list costs and better your exchange relationships.
Analysis & Reporting
There is no down time at RMI. When we’re not planning for your next campaign, we’re evaluating the performance of the last one or brainstorming new approaches. Our clients have come to appreciate our unsolicited ideas and depend on our expertise and advice.
Our standard brokerage reports are comprehensive and custom reports are always free. If there’s a report you need that will assist you in your goals, all you have to do is ask.
Case Studies
Creative Email Approach Lifts Subscriptions and Revenue for Publisher
From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.
Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.
Aggressive Growth Goals Reached with Favorable Response Rates
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.
High Cost to Raise $1 Numbers Improved In First Year for Nonprofit
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.
Questions? Contact Len Zargo at lzargo@rmidirect.com or call 203-825-4636.