Creative
Inventive ideas. Compelling creative. Cost-saving production.
Creative that hasn’t been crafted with the science of direct response may be pretty, but is likely not effective. It takes a certain skill to write arresting copy, and to design visual triggers that motivate consumers to take action. RMI can help turn a piece of art into a staple in your marketing toolbox.
We have the strategists and the creative talent to take big ideas from pen to production. From email to direct mail, and display to social, we can deliver in any medium and assist on a single project basis, or by providing long term support.
How We Get Results
Research & Discovery
Before we roll up our sleeves on developing your creative, we do our homework and research your brand, current and past marketing campaigns, and mine our creative databases to review any similar promotions―including your competitor’s offers. This process not only gets our creative gears turning and sparks new ideas, but it informs our design choices to better achieve your goals.
Creative That Works
Capturing someone’s focus is getting harder as the visual landscape gets more cluttered. RMI breaks through the clutter by creating memorable promotions that reflect the personality of your brand and make a connection with your audience. We do this by being genuine, inventive and by bringing our sense of fun to every project.
Medium
Pretty simply, if it’s a direct response channel, we can develop creative for it, or consult with you on your existing creative to identify areas for improvement. We specialize in creative for:
• Direct Mail
• Alternative Media
• Display Banner Ads
• In-App Ads
• Search
• Email
• Social Campaigns
• DRTV
Production
RMI has partnerships with a variety of dependable vendors to get your pieces printed (from hundreds to millions), collated, stamped and out the door. We even save you money in the process. Many of our vendors also offer commingling services to further reduce your costs.
Case Studies
High Cost to Raise $1 Numbers Improved In First Year for Nonprofit
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.
Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.
Aggressive Growth Goals Reached with Favorable Response Rates
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.
Creative Email Approach Lifts Subscriptions and Revenue for Publisher
From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.
Questions? Contact Len Zargo at lzargo@rmidirect.com or call 203-825-4636.