Management
More revenue. Balanced exchanges. Solid security.
Whether your goal is to drive revenue, save on acquisition or find harmony between both objectives; we know that in addition to sales, constant communication, attention to details and new ideas are vital to meeting your goals, whatever they may be.
How We Get Results
Research & Discovery
Some of our best ideas come during the time we spend researching your business. RMI takes the time to study your brand and its offerings, and to understand who your customers are and what makes them unique. We’ll review your mail packages and do an analysis of your complete list usage history to determine who’s using your file, who’s testing, how you match up against your competitors, and where you have room to grow.
Planning & Positioning
Even our more established list owners have been pleasantly surprised by the boost we’ve been able to give to their already-successful list rental program. Much of this is due to the way RMI positions a file in the marketplace. Our plans make your list more effective for those that are already using the file, and more attractive to prospective mailers of all categories. And most importantly, we remain flexible and nimble to adapt to changes and pursue new opportunities.
Sales
Once a plan is in place, our sales and marketing teams work in tandem to launch with a bang and maintain that momentum. RMI runs the circuit, hosting in-person meetings with list brokers where we can, or online conferences when we can’t. And we produce a steady stream of outbound list recommendations with a constant eye on maintaining your desired balance of rental vs. exchange orders.
The benefit of working with a list manager who has large clients in every major market is the data we have at our fingertips. RMI knows who’s mailing what, when, and what lists they’re using, and can use these insights to sell them your file, too.
Marketing
Aside from the fact that our team is award winning, and that our campaigns have been written about by publishers like DM News, what clients value most about RMI’s efforts is that they get the job done. The list marketing we do for our clients creates more awareness, more hype, and more tests for our clients than the competition.
When RMI works on your account, you’ll receive an extensive B2B marketing plan each and every year that focuses on the growth areas uncovered by our sales team. From direct mail promotions to email content to List Kits, every resource will be utilized to meet our sales objectives.
Security
Whether you are thinking about putting your list on the market for the first time, or it’s been available for years, data security is a top priority. Your customer file is your most important asset, and protecting it is something RMI does not take lightly. Because we’ve been doing this for nearly 30 years, we know the proper precautions to take and have a strict protocol of procedures to keep your list safe.
Case Studies
Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.
Aggressive Growth Goals Reached with Favorable Response Rates
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.
Creative Email Approach Lifts Subscriptions and Revenue for Publisher
From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.
High Cost to Raise $1 Numbers Improved In First Year for Nonprofit
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.
Questions? Contact Len Zargo at lzargo@rmidirect.com or call 203-825-4636.