List Kits
Overview of National Wildlife Federation List Properties
NWF Member Donors are conservationists, wildlife lovers, and nature enthusiasts who are inspired to protect America’s wildlife for our children’s future.
NWF's generous Member Donors receive a subscription to the award winning magazine, National Wildlife, a gorgeous coffee table magazine filled with captivating stories and brilliant photographs of nature. There are also 11,000 Non-Member Donor Active Subscribers to the magazine, and certified Habitat Members available!
Demographics/Profile:
• Median age 67
• 58% female, 29% male
• Average household income $80K
• Nearly 50% are grandparents
• Numerous lifestyle, ethnicity & religion selects
Published six times a year since 1962, National Wildlife is the flagship publication of the National Wildlife Federation, the country’s largest conservation organization. It is designed to inform NWF’s members and other readers about key issues relating to the nation’s natural resources and environment. Each article is illustrated by spectacular color images of wildlife and natural areas, taken by the world’s top nature photographers.
